Let's be direct: you're already communicating through scent. The question is whether you're doing it intentionally.
If You Wear No Fragrance:
You may think you're neutral. You're not. You're signaling: "I haven't thought about my complete presence," or "I don't believe the intangibles matter."
In a world of equally qualified founders, this is a missed opportunity.
If You Wear Generic Department Store Fragrance:
You smell like 10,000 other people. Your scent memory gets confused with everyone else who wears that popular cologne or perfume.
You're blending in when you should be standing out.
If You Rotate Multiple Fragrances:
You're creating fragmented memories. People can't build a consistent association with you because your olfactory signature keeps changing.
You're making it harder for them to remember you.
If You Have a Signature Scent You Wear Consistently:
You understand something most founders don't: memory is built through sensory consistency.
You're creating an olfactory brand that becomes inseparable from who you are.
Your Invisible Competitive Advantage
Here's what keeps me up at night for founders who dismiss this:
You're competing against people with similar credentials, similar experience, similar value propositions.
The investor meeting goes well. The client conversation is productive. The partnership discussion is promising.
But so was everyone else's.
In that moment—when all rational factors are equal—what tips the decision in your favor?
Often, it's something irrational. Something they can't quite articulate.
Something that made them feel different about you.
And 65% of the time, after a full year, that "something" is encoded in scent memory.
Your competitors are perfecting their pitch decks.
You're perfecting your presence.
That's not a small advantage. That's the difference between being remembered and being unforgettable.
The Founders Who Get It
David Benedek, founder of BDK Parfums, said it perfectly:
"A signature scent acts as a statement of who you are, no matter the season or occasion. It's something that you find and you can never live without it. It has to match perfectly with your personality. It's part of your identity."
Not your business identity. Your personal identity.
Because people don't invest in companies. They invest in founders.
People don't partner with brands. They partner with people.
People don't remember presentations. They remember presence.
And your scent is the most powerful, longest-lasting aspect of your presence.
Ready to Discover Your Signature?
At Krypa Wellness, we work with founders to create personalized signature scents that become inseparable from their identity.
Not generic fragrances. Not off-the-shelf solutions.
Custom olfactory signatures designed around:
- Your core values and leadership style
- The emotional states you want to evoke
- The legacy you're building
- The memory you want to leave
Because in a world where everyone sounds the same and looks the same, the founders who master sensory presence don't just stand out.
Their presence lingers.
Want to create your signature scent? Book a personalized consultation and discover what your presence should smell like.